Nuhman Areekode Start here

Building in public

Day 7 of 90.

Consistency is the brand. Every post planned, every number real, including the bad ones.

The 13-week plan

What's coming, week by week.

  1. 1 26 Oct
    Foundation
    • Who is Nuhman Areekode: from Areekode to a news outlet and an academy
    • One CapCut trick you'll use in every edit
  2. 2 2 Nov
    Foundation
    • I built my own course portal instead of renting one
    • Before and after: the same clip, three edits
  3. 3 9 Nov
    Foundation
    • My news page scored 38/100 on Instagram SEO. Here's what I'm fixing
    • Why the first 2 seconds decide your video
  4. 4 16 Nov
    Foundation
    • 5 mistakes beginners make in CapCut
    • What a WhatsApp news community taught me about attention
  5. 5 23 Nov
    Foundation
    • Applying for AdSense on my sites: what Google checks
    • Why Malayalam videos land differently with Gulf viewers
  6. 6 30 Nov
    Foundation
    • How I'd learn video editing from zero in 30 days
    • Preparing for NET while running three businesses
  7. 7 7 Dec
    Exam weeks
    • I'm going quiet for my exam. Here's why
    • A second CapCut speed trick
  8. 8 14 Dec
    Exam weeks
    • On-screen text people actually read
  9. 9 21 Dec
    Exam weeks
    • 3 cuts that keep people watching a talking-head video
    • One lesson from my MSc that applies to Reels
  10. 10 28 Dec
    Exam weeks
    • 2026 in review: what I built, what failed, what's next
  11. 11 4 Jan
    Full rhythm
    • Video editing roadmap for Malayalis, 2027
  12. 12 11 Jan
    Full rhythm
    • How I run a news outlet with a small team
    • First live Q&A
  13. 13 18 Jan
    Full rhythm
    • My first 90 days as a personal brand: the real numbers

On the workbench

Things I'm building.

  • Building

    Nuhman Academy CRM

    Leads were scattered across WhatsApp, calls and forms. So I'm connecting the pieces into my own lead management system.

    WhatsApp, Botbiz, webhooks and my own CRM.
  • Live

    Nuhman Academy platform

    My own management and learning platform, built instead of renting one, with student login and video watermarking.

    Home of the 23-class CapCut curriculum. Student login
  • Live

    Noomart

    A rental site for Malabar's small towns. Every owner is called before a listing goes live.

    Areekode, Mukkam, Kondotty and Manjeri. Visit Noomart
  • In progress

    Fixing Areekode News on Instagram

    My news page scored 38/100 on an Instagram audit. I'm running a 90-day fix in public.

    The bad number stays on the record too.
  • In progress

    AdSense across my sites

    Applying for AdSense on several of my sites, and learning what Google actually checks.

    I'll share what passes and what doesn't.
  • Ongoing

    Gulf-targeted ad creative

    Ad creative made for Malayalis in the Gulf, tested with real spend.

    Why Malayalam videos land differently with Gulf viewers.
  • Live

    This website

    Hand-coded to replace my WordPress site. I update it myself from a private admin panel.

    No page builder.

Case study

Nuhman Academy CRM.

From WhatsApp messages to a complete lead management system. Send a test lead through it.

A demo. Nothing you type leaves this page.
  1. WhatsAppCustomer message
  2. BotbizCapture the lead
  3. WebhookReal-time transfer
  4. My CRMStore, follow up
POST /webhook
waiting for a lead...

Lead CRM demo

  • No leads yet. Send one.
I'm building my own CRM. The problem wasn't getting leads. So I started connecting the pieces. The interesting part? Building it. This is more than a CRM.

The log

Latest updates.

  1. Areekode News reaches 18.9K Instagram followers

    Verified page, 127 posts. Thank you to the Areekode community.

    News
  2. Day 1: my 90 days in public have started

    13 weeks, 34 posts, and every number shared, including the bad ones.

    Build
  3. Meta Ads Mastery: new AI module added at no extra cost

    AI-integrated ad creation and a scaling module are now included in the Meta Ads course.

    Course